Personal Brand Accelerator for Tech Professionals

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About Course

In an era of mass IT layoffs and AI-driven automation, even the most talented engineers risk becoming replaceable. Technical excellence alone no longer guarantees visibility or job security — your personal brand does. This course equips tech professionals with a step-by-step, actionable system to design, communicate, and scale their personal brand. You’ll learn how to transform your skills into authority, your experience into content, and your reputation into income — using frameworks designed specifically for technical audiences. By the end, you’ll have a complete Personal Brand Playbook — your blueprint for influence, credibility, and career resilience.

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Learning Outcomes

By the end of this 60-minute course, learners will be able to:
1. Diagnose their current professional visibility and identify brand gaps.
2. Craft a unique positioning statement that differentiates them in the tech market.
3. Develop an authentic storytelling system that converts expertise into influence.
4. Build a consistent digital presence (LinkedIn, GitHub, Medium, portfolio).
5. Create a repeatable content strategy to showcase expertise at scale.
6. Monetize technical expertise through consulting, courses, and collaborations.
7. Integrate AI tools to automate and sustain brand visibility.
8. Assemble a personalized Tech Brand Playbook — a strategic, executable plan for ongoing growth.

Key Value Proposition In a world where AI can replicate your work but not your reputation, your personal brand is your ultimate job security.

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Course Content

Lesson -1
.•AI disruption, layoffs, and the risk of becoming replaceable. • Why technical excellence ≠ visibility. • The Visibility Equation: Skill × Signal × Story. • Mindset shift — from 'employee' to 'visible authority'. • Worksheet: Visibility Diagnostic.

  • Lecture 1: The New Reality — Why Great Work Isn’t Enough

Lesson -2
• Turning experience into emotional connection. • Story Loop: Code → Challenge → Change. • Crafting signature brand stories for LinkedIn and talks. • Worksheet: Signature Story Template.

Lesson -3
• Turning experience into emotional connection. • Story Loop: Code → Challenge → Change. • Crafting signature brand stories for LinkedIn and talks. • Worksheet: Signature Story Template.

Lesson -4
• Audit and align your digital presence across LinkedIn, GitHub, and portfolio. • Visual, verbal, and social proof alignment. • Worksheet: Authority Stack Checklist.

Lesson -5
• Designing a sustainable content rhythm. • Content Pillars Framework: Expertise, Insight, Story. • Worksheet: Content Pillar Map.

Lesson -6
• Turning credibility into revenue. • Offer Design Canvas for micro-consulting, courses, and advisory. • Worksheet: Offer Design Canvas.

Lesson -7
• Integrating AI for automation and amplification. • Tools for ideation, drafting, repurposing, and analytics. • Worksheet: AI Tool Stack Worksheet.

Lesson -8
• Integrating outputs into the Brand OS framework: Vision → Position → Visibility → Value. • Worksheet: Brand OS Integration Guide.

Lesson -9
• Sustaining growth and visibility habits. • Building relationships and opportunities through your brand.

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